When Do You Start To Blow Your Horn?

The marketing mix [aka as marketing Ps] comprises; product, price, place, positioning, people/packaging, performance, promotion, but what does it really mean?

We are often approached by new clients to promote their products/services before they are ready. If you promote your business before the foundations are in place, you run the risk of disappointing your customers and damaging your reputation [Brand]. In other words, there is no point in directing customers to your business until your online and physical brand aligns to your promises. Once you are confident your product, price, position and people are at the level you are proud of... then and only then should you start to blow your horn.

Want to be brand ready? Call Gillian [0409 860 407]
Ready to blow your horn? Call Gillian [0409 860 407]

  • Facebook is the most popular social media platform globally*, but is it right for your business? For example, if your ideal customer is a Baby Boomer, you may need to consider an alternative platform as Facebook’s largest age demographic is 30-49 years. source Hootsuite. See further Facebook statistics at end of blog*
  • Ask your customers which platforms they use. It may seem a simple question but if you want to engage existing, and attract new similar customers, this is a good place to start.

So, before you dive in, do your research….

  • Are you a business-to-business or business-to-consumer organisation? Regardless of your business type, it is essential to have a Google Page, this is after all, where most people search for products and services. To raise your own profile and brand, consider creating a LinkedIn profile personally and for your business, especially if you are a B-2-B. In addition to your social media presence, linking your Google and LinkedIn pages to your website improves SEO and places you higher up search engine browsers. As a b-2-c business, social media content and in particular video is vital. If you create an Instagram account, it is easy to forward the same content to your Facebook page to extend your reach to varying audiences.
  • Ask your customers (and prospective customers) how they found or heard about your business. Word of mouth is one of the most favoured referrals you can receive, however, put yourself in your prospective customers’ shoes… if you were looking to buy a product or service where would you start? And if they like you… ask them to write a review.
  • Social media is, well, social. Your content has to be appropriate to the audience you wish to engage with… it cannot be all about your services/products, think 80+% building relationships and brand and no more than 20% selling… instead link posts to your website pages where your products, services and/or blogs are.
  • A word of caution… Updating your social media platform(s) takes time, requires engaging content and resources to regularly upload posts, check and respond to messages and generally manage it.

Ocean Azure can help you put together a digital marketing strategy, we can also manage and support your digital presence. Call Gillian on 0409 860 407 or email gillian.thompson@oceanazure.com.au for more.

*Facebook has more than 1.8 billion daily users - 21.4% are ages 45 and older (seniors are the fastest-growing Facebook age demographic) - 32.4% are ages 25 - 34 - More males (56.4%) than females (43.6%) use Facebook - 80% of all Facebook users access the platform via a mobile device - India is the biggest Facebook user with 310 million source HubSpot

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