It is a noisy place out there and with the average person spending around 8 hours a day consuming some sort of media, how do you get someone to spend their valuable time giving your messaging any thought?
Start with your existing customers.
Ask them why they come to you for your service or product.
[In other words, find out what is unique about your business]
Ask for their endorsement and let everyone know why your customers come to you.
And use this key information in your messages.
Word of mouth is and has for many years been the most influential marketing tool.
When people don't know your business... they look for recommendations from their friends.
If their friends don’t know you ... people will look for recommendations from others.
Let your community know why you are great and they will want to come to you.